UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
Module
CX and Strategy Architect
Experience must connect to enterprise strategy. This module develops the fluency to translate business direction into experience decisions.
Frameworks
35+
Case Studies
50+
Playbooks
20+
Pop Quiz · Q1/5
A CX strategy is strongest when it aligns to:
Tap to answer.
Score so far: 0/5
Science Enables
Connecting Experience to Strategy.
Learning to link experience investment to enterprise priorities.
Prioritising with Rigor.
Choosing where experience effort has the highest leverage.
Communicating with Executives.
Making the case for experience in the language leaders fund.
What This Module Teaches You
Thinking Like a CX Strategist.
Turn business strategy into an experience roadmap.
Build the CX portfolio view leadership needs to decide.
Become the person who bridges experience and enterprise.
Learning in Action
Duration
24 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Persuasion, Emotion & Trust in Design (PET)
Apply behavioral science to create ethical, trusted digital experiences.
02Digital Persuasion Architecture
Architect persuasive journeys that guide attention and behavior.
03CX and Strategy Architecture
Align experience investments with enterprise strategy and outcomes.
04Experience Practice Architecture
Build the operating model for a scalable experience practice.
Certified Experience Architect (CXA)™
On completion of all 4 modules
Register For
This Module.
Limited seats available.
₹1,99,200
₹1,65,200
Till seats last.
Payment plans available
Proof Points
Transformation Stories.
CXA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for CX and Strategy Architect come with years of experience in the discipline.
UX Strategist · Design & Innovation
Vanitha Shankar
Championing omnichannel UX strategy, bringing 20+ years of human-centric design and innovation leadership across global industries.
Design Director · Digital CX Leadership
Nasheed Kulay
Championing ethical, influence-driven design, bringing enterprise digital customer experience leadership into every training session.
UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
UX Strategist · Design & Innovation
Vanitha Shankar
Championing omnichannel UX strategy, bringing 20+ years of human-centric design and innovation leadership across global industries.
Design Director · Digital CX Leadership
Nasheed Kulay
Championing ethical, influence-driven design, bringing enterprise digital customer experience leadership into every training session.