Module

Principles of Experience Research & Strategy

Research and strategy turn user understanding into decisions leaders can act on. This module builds the fluency to plan, run, and translate research into direction.

Methods

40+

Case Studies

60+

Templates

25+

Pop Quiz · Q1/5

Which method best surfaces unmet user needs?

Tap to answer.

Score so far: 0/5

View Insights

Science Enables

Framing the Right Questions.

Learning to scope research so it changes decisions, not just files reports.

Translating Insight to Strategy.

Turning qualitative and quantitative signal into prioritized direction.

Aligning Stakeholders.

Building the artefacts that get research adopted across product and leadership.

What This Module Teaches You

Thinking Like a Research Strategist.

  • Design research programs that shift roadmaps, not just decks.

  • Combine mixed methods with AI-assisted synthesis to move faster with more rigor.

  • Become the person your team relies on to connect user reality to business direction.

Learning in Action

Principles of Experience Research & Strategy learning in action

Duration

24 hours

Next Cohort

15th July 2026

Format

Online, Cohort Based.

The Roadmap

Where This Sits in The Pathway.

  1. 01Science of Experience Design

    Build a scientific understanding of human behavior as the foundation of experience design.

  2. 02Experience Research & Strategy

    Build a scientific understanding of human behavior as the foundation of experience design.

  3. 03Interface Design Systems

    Design intuitive, accessible interfaces and scalable design systems.

  4. 04Experience Performance Evaluation

    Evaluate experiences, measure performance, and drive continuous improvement.

Certified Usability Architect (CUA)™

On completion of all 4 modules

Register For
This Module.

Limited seats available.

₹1,99,200

₹1,65,200

Till seats last.

Payment plans available

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Proof Points

Transformation Stories.

CUA Batch of June 2025

Alex Morgan

Alex Morgan

Senior Product Designer

Bank of America

"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."

From Alex's LinkedIn Post

Advisory

Need Help?

A Pathway Advisor On Call.

Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.

The Mentors

Knowledge Catalysts.

Mentors for Principles of Experience Research & Strategy come with years of experience in the discipline.

Renuka Pinto

UX Strategy · Design Leadership

Renuka Pinto

Combines UX strategy, research, and usability to solve complex business challenges. Experienced consultant trusted by leading international organizations.

Daniel Cabrero

UX Consultant · Research Educator

Daniel Cabrero

Championing inclusive user research, bringing over a decade of government digital services expertise into classrooms worldwide.

Vanitha Shankar

UX Strategist · Design & Innovation

Vanitha Shankar

Championing omnichannel UX strategy, bringing 20+ years of human-centric design and innovation leadership across global industries.