
UX Consultant · Educator
Amit Inamdar
Building practical UX and CX capability, blending design thinking with real-world consulting experience across global markets.
Module
Science of Experience Design replaces intuition with proven principles, giving teams a reliable foundation for designing experiences that work. This module is built upon:
Principles
120+
Research
70+ Years
Studies
1000+
Pop Quiz · Q1/5
What is Fitts's Law concerned with?
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Science Enables
Learning the scientific principles behind perception, cognition, memory, and decision-making.
Replacing opinion-driven discussions with structured reasoning, greater confidence and credibility.
Developing the behavioural understanding needed to question, refine, and confidently apply AI-generated outputs.
What This Module Teaches You
Move beyond designing interfaces to understanding behaviour.
Learn to combine scientific reasoning with AI-powered insight to make decisions that are evidence-based, defensible, and measurable.
Become the person your team relies on to replace opinion with understanding.
Learning in Action

Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
01Science of Experience Design
Build a scientific understanding of human behavior as the foundation of experience design.
02Experience Research & Strategy
Build a scientific understanding of human behavior as the foundation of experience design.
03Interface Design Systems
Design intuitive, accessible interfaces and scalable design systems.
04Experience Performance Evaluation
Evaluate experiences, measure performance, and drive continuous improvement.

Certified Usability Architect (CUA)™
On completion of all 4 modules
Limited seats available.
₹1,65,200
Till seats last.
Payment plans available
Proof Points
CUA Batch of June 2025

Alex Morgan
Senior Product Designer
Bank of America
"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."
From Alex's LinkedIn Post
Advisory
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Mentors for Science of Experience Design come with years of experience in the discipline.

UX Consultant · Educator
Building practical UX and CX capability, blending design thinking with real-world consulting experience across global markets.

UX Consultant · Educator
Driving human-centered research, bringing 2,500+ hours of global training experience across Asia, the Middle East and Africa.

Human Factors Expert · UX Educator
Applying behavioral science and user-centered design to UX research, usability testing and design across global markets.