Module

Science of Experience Design

Science of Experience Design replaces intuition with proven principles, giving teams a reliable foundation for designing experiences that work. This module is built upon:

Principles

120+

Research

70+ Years

Studies

1000+

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Science Enables

Understanding Behaviour.

Learning the scientific principles behind perception, cognition, memory, and decision-making.

Making Better Decisions.

Replacing opinion-driven discussions with structured reasoning, greater confidence and credibility.

Guiding AI with Judgment.

Developing the behavioural understanding needed to question, refine, and confidently apply AI-generated outputs.

What This Module Teaches You

Thinking Like an Experience Scientist.

  • Move beyond designing interfaces to understanding behaviour.

  • Learn to combine scientific reasoning with AI-powered insight to make decisions that are evidence-based, defensible, and measurable.

  • Become the person your team relies on to replace opinion with understanding.

Learning in Action

Science of Experience Design learning in action

Duration

16 hours

Next Cohort

15th July 2026

Format

Online, Cohort Based.

The Roadmap

Where This Sits in The Pathway.

  1. 01Science of Experience Design

    Build a scientific understanding of human behavior as the foundation of experience design.

  2. 02Experience Research & Strategy

    Build a scientific understanding of human behavior as the foundation of experience design.

  3. 03Interface Design Systems

    Design intuitive, accessible interfaces and scalable design systems.

  4. 04Experience Performance Evaluation

    Evaluate experiences, measure performance, and drive continuous improvement.

Certified Usability Architect (CUA)™

On completion of all 4 modules

Register For
This Module.

Limited seats available.

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₹1,65,200

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Payment plans available

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Proof Points

Transformation Stories.

CUA Batch of June 2025

Alex Morgan

Alex Morgan

Senior Product Designer

Bank of America

"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."

From Alex's LinkedIn Post

Advisory

Need Help?

A Pathway Advisor On Call.

Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.

The Mentors

Knowledge Catalysts.

Mentors for Science of Experience Design come with years of experience in the discipline.

Amit Inamdar

UX Consultant · Educator

Amit Inamdar

Building practical UX and CX capability, blending design thinking with real-world consulting experience across global markets.

Aveek Majumdar

UX Consultant · Educator

Aveek Majumdar

Driving human-centered research, bringing 2,500+ hours of global training experience across Asia, the Middle East and Africa.

Pamela Jamar

Human Factors Expert · UX Educator

Pamela Jamar

Applying behavioral science and user-centered design to UX research, usability testing and design across global markets.