UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
Module
Experience Practice Architect
Scaling experience is a practice, not a project. This module develops the operating model that turns individual work into enterprise capability.
Rituals
25+
Roles
12+
Maturity Levels
5
Pop Quiz · Q1/5
A mature experience practice is best evidenced by:
Tap to answer.
Score so far: 0/5
Science Enables
Designing the Operating Model.
Defining the roles, rituals and artefacts that make experience repeatable.
Growing Capability.
Building career and craft ladders that retain talent.
Governing Quality.
Setting the guardrails that hold experience quality as teams scale.
What This Module Teaches You
Thinking Like a Practice Architect.
Design an experience operating model that fits your org.
Instrument capability so growth is visible to leadership.
Become the person who scales the practice, not just the projects.
Learning in Action
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Persuasion, Emotion & Trust in Design (PET)
Apply behavioral science to create ethical, trusted digital experiences.
02Digital Persuasion Architecture
Architect persuasive journeys that guide attention and behavior.
03CX and Strategy Architecture
Align experience investments with enterprise strategy and outcomes.
04Experience Practice Architecture
Build the operating model for a scalable experience practice.
Certified Experience Architect (CXA)™
On completion of all 4 modules
Register For
This Module.
Limited seats available.
₹1,99,200
₹1,65,200
Till seats last.
Payment plans available
Proof Points
Transformation Stories.
CXA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for Experience Practice Architect come with years of experience in the discipline.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
UX Strategist · Design & Innovation
Vanitha Shankar
Championing omnichannel UX strategy, bringing 20+ years of human-centric design and innovation leadership across global industries.
UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
UX Strategist · Design & Innovation
Vanitha Shankar
Championing omnichannel UX strategy, bringing 20+ years of human-centric design and innovation leadership across global industries.