Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
Module
Experience Performance Evaluation
Great experiences are measurable. This module develops the evaluation practice that connects design work to outcomes leaders care about.
Metrics
50+
Frameworks
20+
Benchmarks
400+
Pop Quiz · Q1/5
SUS (System Usability Scale) primarily measures:
Tap to answer.
Score so far: 0/5
Science Enables
Measuring What Matters.
Choosing metrics that reflect the experience, not just the funnel.
Building an Evaluation Practice.
Turning one-off tests into a continuous quality signal.
Proving Impact.
Communicating experience outcomes in the language executives fund.
What This Module Teaches You
Thinking Like an Experience Evaluator.
Design measurement plans that answer the right questions.
Turn qualitative and quantitative signals into a coherent story.
Become the person leadership trusts on experience quality.
Learning in Action
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Science of Experience Design
Build a scientific understanding of human behavior as the foundation of experience design.
02Experience Research & Strategy
Build a scientific understanding of human behavior as the foundation of experience design.
03Interface Design Systems
Design intuitive, accessible interfaces and scalable design systems.
04Experience Performance Evaluation
Evaluate experiences, measure performance, and drive continuous improvement.
Certified Usability Architect (CUA)™
On completion of all 4 modules
Register For
This Module.
Limited seats available.
₹1,99,200
₹1,65,200
Till seats last.
Payment plans available
Proof Points
Transformation Stories.
CUA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for Experience Performance Evaluation come with years of experience in the discipline.
UX Strategy · AI Experience Design
Girish Dhulekar
Leads AI-powered UX strategy for enterprise products. Simplifies complex workflows through human-centered thinking and agile execution.
UX Education · UX Leader
Kayre Lupo
Mentoring future UX talent, bringing 18+ years of research, testing and design experience across corporate and academic settings.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
UX Strategy · AI Experience Design
Girish Dhulekar
Leads AI-powered UX strategy for enterprise products. Simplifies complex workflows through human-centered thinking and agile execution.
UX Education · UX Leader
Kayre Lupo
Mentoring future UX talent, bringing 18+ years of research, testing and design experience across corporate and academic settings.