Module 01
Persuasion, Emotion & Trust in Design (PET Design™)
3 Days
3 DaysApply behavioral science to create ethical, trusted digital experiences.
Certification
Certified Digital Persuasion Architect (CDPA)™
CDPA™ certifies practitioners who design digital experiences that ethically guide attention, motivation, and trust.
Count
3,200+
Organizations
Fortune 500+
Countries
15+
CDPA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
“CDPA didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale.”
From Alex's LinkedIn Post
CDPA Enables
Influence, Ethically.
CDPA™ equips you to guide user attention and decisions through evidence-based persuasion principles.
Design for Trust.
CDPA™ develops the craft to create experiences people rely on, return to, and recommend.
Convert with Confidence.
CDPA™ turns behavioural science into measurable outcomes across acquisition, activation and retention.
What's Inside
CDPA Modules
CDPA—Learning Blueprint
Module 02
Digital Persuasion Architecture
2 Days
Architect persuasive journeys that guide attention and behavior.
Duration
36 hours
Validity
Lifetime
Format
Online, Cohort Based.
Next Cohort
22nd July 2026
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
Register for CDPA
Limited seats available.
₹3,15,400
₹2,73,100
Till seats last.
Payment plans available
Build a Case for Yourself.
Tell us about you and your organization. In under two minutes, we'll generate:
Custom Pitch Deck
12 slides, personalized to your role & manager
Editable Email Draft
Written in your manager's voice and priorities
Refer a Colleague
Know someone who would benefit from HFI? Tell us a little about them, and in under two minutes, we'll create everything you need to make a thoughtful introduction.
Personalized Recommendation
Tailored to their role, experience, and career goals
Ready-To-Send Email
A polished message you can customize before sharing
The Mentors
Knowledge Catalysts
Mentors for the CDPA track come with years of experience in behavioural science, persuasive design, and conversion strategy.
UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
Design Director · Digital CX Leadership
Nasheed Kulay
Championing ethical, influence-driven design, bringing enterprise digital customer experience leadership into every training session.
UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
Design Director · Digital CX Leadership
Nasheed Kulay
Championing ethical, influence-driven design, bringing enterprise digital customer experience leadership into every training session.