Module 01
Science of Experience Design
2 Days
Build a scientific understanding of human behavior as the foundation of experience design.
Certification
Since 1987 CUA™ certification has been the gold standard in UX professional training across the globe.
Count
12,000+
Organizations
Fortune 1000+
Countries
20+
CUA Batch of June 2025

Alex Morgan
Senior Product Designer
Bank of America
“CUA didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale.”
From Alex's LinkedIn Post
CUA Enables
CUA™ equips you to frame problems, interpret evidence, influence stakeholders, and make experience decisions.
CUA™ develops the communication, reasoning, and decision-making capabilities that make your expertise influential.
CUA™ empowers you to work with AI, accelerating research and design execution with sound judgement.
What's Inside
01Science of Experience Design
Build a scientific understanding of human behavior as the foundation of experience design.
03Principles of Interface Design & Design Systems
Design intuitive, accessible interfaces and scalable design systems.
04Experience Performance Evaluation
Evaluate experiences, measure performance, and drive continuous improvement.
02Principles of Experience Research & Strategy
Build a scientific understanding of human behavior as the foundation of experience design.
CUA—Learning Blueprint
Module 01
2 Days
Build a scientific understanding of human behavior as the foundation of experience design.
Module 03
3 Days
Design intuitive, accessible interfaces and scalable design systems.
Module 04
2 Days
Evaluate experiences, measure performance, and drive continuous improvement.
Module 02
3 Days
Build a scientific understanding of human behavior as the foundation of experience design.
Duration
72 hours
Validity
Lifetime
Format
Online, Cohort Based.
Next Cohort
15th July 2026
Advisory
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
Limited seats available.
₹4,97,200
Till seats last.
Payment plans available
Tell us about you and your organization. In under two minutes, we'll generate:
Custom Pitch Deck
12 slides, personalized to your role & manager
Editable Email Draft
Written in your manager's voice and priorities
Know someone who would benefit from HFI? Tell us a little about them, and in under two minutes, we'll create everything you need to make a thoughtful introduction.
Personalized Recommendation
Tailored to their role, experience, and career goals
Ready-To-Send Email
A polished message you can customize before sharing
The Mentors
Mentors for the CUA track come with decades of experience in usability, human factors, and design research.

UX Consultant · Educator
Building user-centered design fluency, bringing 27+ years of research and consulting expertise across global industries and campuses.

UX Strategist · Design & Innovation
Championing omnichannel UX strategy, bringing 20+ years of human-centric design and innovation leadership across global industries.

UX Consultant · Educator
Building practical UX and CX capability, blending design thinking with real-world consulting experience across global markets.