UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
Module
Persuasion, Emotion & Trust in Design (PET Design™)
PET grounds digital design in the psychology of why people say yes, feel confidence, and come back.
Principles
60+
Studies
500+
Case Studies
80+
Pop Quiz · Q1/5
The peak-end rule suggests people judge an experience by:
Tap to answer.
Score so far: 0/5
Science Enables
Designing for Motivation.
Understanding the drivers behind decisions users make in seconds.
Building Trust.
Applying the design cues that turn skepticism into confidence.
Working with Emotion.
Shaping experiences that feel considered, not manipulative.
What This Module Teaches You
Thinking Like a Persuasion Designer.
Translate behavioural science into concrete interface decisions.
Diagnose why users hesitate and design the moments that unstick them.
Become the person your team trusts on ethical persuasion.
Learning in Action
Duration
24 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Persuasion, Emotion & Trust in Design (PET)
Apply behavioral science to create ethical, trusted digital experiences.
02Digital Persuasion Architecture
Architect persuasive journeys that guide attention and behavior.
Certified Digital Persuasion Architect (CDPA)™
On completion of all 2 modules
Part of a Certification
Available Only Within
The CDPA Certification.
This module is delivered as part of the Certified Digital Persuasion Architect (CDPA)TM programme and is not sold separately. Register for the full certification to access it.
Proof Points
Transformation Stories.
CDPA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for Persuasion, Emotion & Trust in Design (PET Design™) come with years of experience in the discipline.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
Design Director · Digital CX Leadership
Nasheed Kulay
Championing ethical, influence-driven design, bringing enterprise digital customer experience leadership into every training session.
UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
Design Director · Digital CX Leadership
Nasheed Kulay
Championing ethical, influence-driven design, bringing enterprise digital customer experience leadership into every training session.