Module 01
Persuasion, Emotion & Trust in Design (PET Design™)
3 Days
3 DaysApply behavioral science to create ethical, trusted digital experiences.
Certification
Certified Experience Architect (CXA)™
CXA™ is the culminating certification for leaders who orchestrate end-to-end experiences across teams, systems, and strategy.
Count
1,800+
Organizations
Fortune 500+
Countries
18+
CXA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
“CXA didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale.”
From Alex's LinkedIn Post
CXA Enables
Orchestrating the Ensemble.
CXA™ equips you to lead multidisciplinary teams and align them around a single experience vision.
Connecting Strategy to Craft.
CXA™ develops the fluency to translate business direction into experience decisions your teams can ship.
Scaling Experience.
CXA™ turns individual practitioners into enterprise capabilities that compound over time.
What's Inside
CXA Modules
01Persuasion, Emotion & Trust in Design (PET Design™)
Apply behavioral science to create ethical, trusted digital experiences.
02Digital Persuasion Architecture
Architect persuasive journeys that guide attention and behavior.
03CX and Strategy Architect
Align experience investments with enterprise strategy and outcomes.
04Experience Practice Architect
Build the operating model for a scalable experience practice.
CXA—Learning Blueprint
Module 02
Digital Persuasion Architecture
2 Days
Architect persuasive journeys that guide attention and behavior.
Module 03
CX and Strategy Architect
3 Days
Align experience investments with enterprise strategy and outcomes.
Module 04
Experience Practice Architect
2 Days
Build the operating model for a scalable experience practice.
Duration
72 hours
Validity
Lifetime
Format
Online, Cohort Based.
Next Cohort
5th August 2026
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
Register for CXA
Limited seats available.
₹6,47,400
₹5,80,200
Till seats last.
Payment plans available
Build a Case for Yourself.
Tell us about you and your organization. In under two minutes, we'll generate:
Custom Pitch Deck
12 slides, personalized to your role & manager
Editable Email Draft
Written in your manager's voice and priorities
Refer a Colleague
Know someone who would benefit from HFI? Tell us a little about them, and in under two minutes, we'll create everything you need to make a thoughtful introduction.
Personalized Recommendation
Tailored to their role, experience, and career goals
Ready-To-Send Email
A polished message you can customize before sharing
The Mentors
Knowledge Catalysts
Mentors for the CXA track are senior architects with deep experience leading transformation across enterprises.
UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
UX Strategist · Design & Innovation
Vanitha Shankar
Championing omnichannel UX strategy, bringing 20+ years of human-centric design and innovation leadership across global industries.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.
UX Strategy · Training Expert
Ashish Majumdar
Shaping CUA and CXA training pathways, bringing 20+ years of UX strategy leadership across global enterprises and industries.
UX Strategist · Design & Innovation
Vanitha Shankar
Championing omnichannel UX strategy, bringing 20+ years of human-centric design and innovation leadership across global industries.
Usability Consultant · UX Education
Masood Nasser
Championing certification training, bringing 25+ years of UX strategy and business consulting experience across global industries.